The most common tactics website builders use to annoy users include irritating ads (example: free sites have page-covering ads both at the top and bottom), bad domain names (example: Wix’s free subdomain, /mysite, is not ideal), and limiting the essential features (example: Jimdo allows only five website pages). So they employ passive-aggressive tactics that affect the result, i.e., the website. No passive-aggressive tricks to get your money: All website builder companies want you to subscribe to a paid plan, and free plans are just a means to an end for most. The only thing you won’t have access to is its ‘advanced design controls’ feature. The website builder is just a part of the offering, and Square Online gives pretty much its whole website builder (previously Weebly) for free - you can use all the elements and sections and create unlimited pages. Generous free plan: The free Square Online plan includes many features, such as ecommerce, SEO tools, blogging, lead-capture forms, etc. Two reasons Square Online is our top recommendation: A free trial that expires after 14 days is not free. However, it mostly comes into evaluation only in edge cases. Paid plans: We’ve found many people upgrade to a paid plan (mostly for a custom domain name or ad-free website) once they are ready.Ĭonsidering this, we gave a tiny weight to paid plans and what you get for your money in case you decide to upgrade. Then, there are features like blogging that everyone doesn’t want, so we give them slightly less priority similarly, even fewer people want/expect ecommerce on a free plan, so it’s comparatively lower priority + we have a free ecommerce builders list for that. If the templates are bad or the editor limits the features essential for making a good website, we deduct some points.Įssential features: Some features are an absolute must - for example, websites should be mobile-friendly/responsive, the free website should come with an SSL certificate and basic SEO features, the free plan should have decent storage and bandwidth, etc. If the free domain name is bad, that’s a minus. This means if there’s a big ad on the free site, it’s a big no. Presentable website: The free website should actually look good and be functional. Here they are, from the highest priority: We considered three main things when evaluating the free plans of all website builders.
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